Press Release Ocean Spray teams up with the Queen of Cranberries June 2003

The feature also specifically highlights the health benefits of Cranberry Classic Light, with a great summer smoothie recipe and there’s even a fabulous competition on the site, offering the chance to win a year’s supply of Cranberry Classic Light.

And, in a separate deal, the Almond Board of California is running a month-long advertorial feature, with specially created almond-based recipes, promoting the inclusion of almonds in a healthy diet.

Nick Downes (Commercial Director of New Crane Internet) commented: "Our users are constantly asking us for ways of improving their general well being whilst still enjoying a varied and tasty diet. Both of these partners recognise that by linking with Delia Online they can communicate this to our 170,000 users – 93% of whom believe that products advertised on the site are endorsed by Delia herself. " ‘

Delia Smith’s website, Delia Online (www.deliaonline.com), was launched in March 2001 and offers a comprehensive source of ideas and inspiration based on 30 years of Delia Smith’s work in food and cookery. The audience tends to encompass a younger demographic than Delia’s traditional book and television audiences, thus making Delia’s work more accessible to a more extended user base.

For further information, please contact: Nick Downes, Commercial Director, on 0207 775 5513 or e-mail nick.downes@ncinternet.co.uk